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shoes five finger shoesApple moved every iPad it could make in the quarter, selling 9.25 million units—nearly three times as many iPads as it sold for the iPad's launch last year. iPads and related accessories generated about $6 billion in revenue, or about 21 percent of the quarterly total.iPod sales were down 20 percent year-over-year—good for 7.54 million units. That downward trend has been well established following the introduction of the iPhone 3G in 2008.Apple COO Tim Cook noted that over half of all iPod sales are iPod touches, though, which adds to the overall iOS platform's growth. All told, the company sold about 33.4 million iOS devices in the last quarter, or about 367,000 devices per day. Apple said that over 222 million iOS devices have been sold
shoes five finger shoes through June since the platform launched with the original iPhone in 2007.Mac sales were up almost 14 percent year-over-year. Apple sold 3.95 million Macs, which didn't quite top its previous 4.1 million unit record, but it's still a record for the June quarter. Cook also noted that year-over-year growth beat the industry average considerably. "To grow at 14 percent when the market is growing at 2.6 pecent is certainly something to be proud of," he said during Tuesday's earnings call.Despite beating the industry's average, though, Mac sales grew slower than expected. Cook attributed this to three factors: iPad cannibalization, customers waiting for Lion, and the MacBook Pro factor."In terms of cannibalization, we do believe that some customers chose to purchase an iPad instead of a new Mac during the quarter," Cook said.
shoes five finger shoesHe noted that Apple sold more iPads to K-12 education markets than Macs; total iPad sales were almost triple total Mac sales in the June quarter.Customers that are waiting for Lion will be taken care of this week, as Apple confirmed that the new OS will ship on Wednesday. But Cook noted that new MacBook Pro introductions have a considerable effect on Mac sales. "The MacBook Pro makes up the majority of the units that we sell in the Mac area," he said, noting that Apple introduced new MacBook Pros third quarter last year, but only had new iMacs this past quarter. We wonder if new MacBook Airs expected shortly will have a similar effect on next quarter's results.International sales now account for 62 percent of Apple's quarterly revenue. In particular, sales in "greater China," which includes China, Taiwan, and Hong Kong, accounted for $3.8 billion for the quarter. "China was very key to our results," Cook said. "This has been a substantial opportunity for Apple and I firmly believe that we're just scratching the surface right now."Developing and emerging markets were especially important for iPhone growth. Apple added 42 new carriers in 15 different countries throughout the quarter, with China, Latin America, and the Middle East driving increasing numbers. "These markets are a bit more difficult to do well in, so I think we have a very good focus here," Cook said."We can compete with anyone," Cook noted, perhaps addressing criticism from Google's Eric Schmidt, who recently suggested Apple couldn't compete with Android except through lawsuits.Apple said it expects to report revenue of about $25 billion for the fiscal fourth quarter, with gross margins down to 38 percent. When asked why the company was forecasting on the low end, Apple CFO Peter Oppenheimer attributed it to "a future product transition that we are not talking about today."
